January, February, & March, 2022
Q1 eNewsletter
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Happy New Year! We hope you and your families had a restful and safe holiday season. At FSI, our team members were able to reconnect with family, rest and prepare for a busy year ahead. We hope you’re feeling a similar rejuvenation after an unpredictable 2021.
As we head into the next chapter and welcome 2022, we feel a reassuring sense of confidence that the world is settling into a new normal. Relying on technology to connect us now feels comfortable, we’ve become adept at changing course when necessary and those around us are focused on a positive future ahead.
At FSI, we’ve been working towards positive enhancements for our industry and clients with new, innovative solutions to introduce to your business in the coming weeks. Solutions that will help you grow sales, increase online visibility and free up your valuable time.
We will introduce these tech-based solutions early into 2022 after reflecting on the challenges and opportunities our industry has faced during the pandemic.
During the pandemic, consumers have expressed a desire to evolve end-of-life celebrations – and the way they plan them. Whether it’s purchasing a car, house hunting or even looking for a new doctor, planning for most consumers starts online. Each of these industries have adapted to a virtual world with new opportunities to research and purchase online from the comfort of home. Now, consumers are asking the same of funeral homes.
If a consumer searched for a funeral home in your community, would your business be a search result? If they wanted to plan an end-of-life celebration virtually, or purchase merchandise online, would your website offer them that capability?
If the answer is no, then that’s where we come in. Stay tuned for new resources that will help you and your business modernize and prepare for years to come so you can keep your focus on caring for families.
As we enter this new year, we wish you a happy, healthy and successful 2022.
Sincerely,
Bill Williams
President and CEO, Funeral Services, Inc.
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Featured Feature: Electronic Funds Transfer
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Beginning in this issue, we will highlight one of the features available to FSI client firms through the FSITrust platform. There are numerous features firms can utilize to save time and effort and enhance security; yet many firms fail to take advantage of them. This column will be a regular in the newsletter and will unlock the various benefits right at your fingertips!
This edition’s featured feature is: electronic funds transfer. Did you know that you need not mail your trust deposits to FSI or await trust disbursements sent by mail? Paper checks delivered to mailboxes present a risk of theft and other fraudulent activity. When theft or fraud occurs, a firm’s deposits to trust may be late or the receipt of trust funds for fulfilled or cancelled contracts is seriously delayed.
FSI offers firms the ability to move funds related to trust deposits and disbursements electronically using Automatic Clearing House (ACH) transactions, avoiding paper check and mailbox receipt (including USPS delays). The benefits of ACH transactions include:
• Funds transfer safety;
• No charge to firm;
• Faster deposit and disbursement receipt (usually within 2 business days); and
• Easy enrollment.
ACH transactions are available for deposits into trust and disbursements from trust for fulfillments, cancellations or defaults. Contact ClientServices@FSITrust.com to learn more about how your funds can move more quickly and securely in an out of trust.
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We’re getting ready to roll out custom solutions to help you generate leads digitally. Through a partnership with Growth Engine, this new digital platform will support funeral homes with digital content creation and lead generation support.
The new resources are specifically created for funeral homes to remove the challenge of sales and allow firms to keep focus where it matters – serving families.
The new digital platform will provide:
- Pre-written content for social media
- Newsletter, text message and email capabilities
- A digital content library
- Lead capture and nurture
Keep an eye on your email for an official roll-out announcement!
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Application Help is Here!
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Misty Burch joined the WRW Legal team in September of 2020. Prior to her work as a paralegal for the firm, she processed applications for the Division of Funeral, Cemetery and Consumer Services. If you are in need of assistance regarding new applications or renewal of existing licenses, Misty can help.
Misty can be reached at
Misty.Burch@WRWLegal.com
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Resources to Help Your Business
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FSI executives regularly contribute to our industry’s leading publications with thought leadership articles. The articles are written with you in mind – to help provide advice, new ideas and in-depth insights on issues our industry faces.
Here are brief summaries of several recent stories featuring FSI:
Paul White Contributes to The Director
It’s time to rethink the traditional funeral to attract today’s consumers, while still maintaining a sustainable business model for success. Learn more here.
Bill Williams Contributes to American Funeral Director
Funeral service is just like any other business: When you get right down to it, it’s all about the numbers. In this article, we answer the question, “When it comes to my business, how much of my profits should I be ‘saving for a rainy day?’” Read the answer here.
Wendy Russell Wiener, Jim Breaux and Bill Williams Contribute to The Director
How to ensure that your next merger or acquisition is successful: Insights to consider from legal strategy, management and investment strategy, trust administration and records management. Learn more here.
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FSI Department Spotlight: Trust
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FSI is organized into several departments staffed by experienced professionals who work each day to provide you with excellent service. Each department plays a crucial role in powering your trust and sales programs. To help you get to know the FSI team collectively, we shine a spotlight on one department each quarter.
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Our Trust Department helps our clients succeed because the team is staffed by the right group of talented professionals that know the ins and outs of compliance and growth strategies.
Here is a quick sampling of how our trust team serves you:
- Assistance for new clients through the preneed license application and annual renewal process
- Training for new and existing clients
- Regular compliance and technology updates
- Data input and paperwork processing
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Important FSI Dates to Remember:
March 22-25, 2022
ICCFA Annual Convention
Mandalay Bay Resort
Las Vegas, NV
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Copyright © *|2021|*|Funeral Services, Inc.|*| All rights reserved.
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Our mailing address is:
Funeral Services, Inc.
Post Office Box 13407
Tallahassee, FL 32317
(800) 749-1340
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